16 Dec 2011 Comments Off on NPD Releases KIDS Report on Christmas Holiday Wish Lists
NPD Releases KIDS Report on Christmas Holiday Wish Lists
Toys are still at the top of kids’ wish lists, according to a recently released Kids Industry Data Service (KIDS) report by The NPD Group.
NPD asked the open-ended question, “What is on your child’s wish list for the upcoming holiday season?” and received 6,612 mentions of items for kids ages 0 to 14. Of the mentions, 44 percent were toys, up from last year when 38 percent of mentions were playthings. Consumer electronics was second (11 percent), followed by video games (10 percent), apparel and accessories (9 percent), video game system hardware (5 percent), and sporting gear (4 percent).
The top five properties mentioned across all product categories included Lego, Barbie, Transformers, American Girl, and Thomas & Friends. Newer brands and products included Fijit Friends, Kindle Fire, InnoTab, Spryo: Skylanders, Call of Duty: Modern Warfare 3, Ripstik, and Airsoft guns.
